Marketing Goals: Establish quantifiable marketing goals. What strategies can you afford? What can you do in-house and what do you need to outsource? Pricing, Positioning and Branding: From the information you have collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness.īudget: Budget your dollars.
The prerequisite requirement for the business plan review is the completion of the Business Plan Boot Camp program.
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Online Training Resources – use our online training resources to complete your business planĮnterprise Toronto offers free business plan review and consultation services.Business Plan Boot Camp – attend our monthly Business Plan Boot Camp session.The following resources are available to help you complete your business plan: If you are applying for financing, a strong business plan demonstrates to lenders that you have done your research and can demonstrate how your financial goals will be met. Writing a business plan helps you understand your capabilities and business needs so you can prepare, focus and set goals – particularly financial goals. Toronto Public Library Business ResourcesĪ solid business plan is a “roadmap” for your business, it shows where you are going and how you will get there.Canadian Importers Database (Government of Canada).Toronto’s Economy, Labour Force & Demographics.The following resources may provide helpful market research information: Secondary Market Research – using existing data.
Primary Market Research – using data collected through surveys, observation, opinion polls.Will the demand be sufficient to sustain the business?.What are the current and future market trends?.Are they interested in the product or service you offer?.The main objective of market research is to understand the customer and determine whether enough demand exists for a successful business venture.įor a new business, market research can help provide answers to important questions, such as the following: